Having the right material as a producer, DJ, musician or band can increase your chances of getting signed to a talent agency.
As an artist, getting signed to a talent agency can be a life-changing opportunity and open many doors. The hard part is knowing where to look and how to present yourself in order to stand out in an oversaturated and competitive industry. Here are a few tips that can help.
What Do Agencies Typically Look For?
1. Talent
First and foremost, you need to be good at your craft. Being highly skilled in your trade can allow you to have the versatility that is needed to set yourself apart. Being open to continuously growing your talent and updating your skills in an ever-changing industry can make you more resilient and a better judge of your musical abilities.
2. Professionalism
While the music industry calls for an artist to be creative and passionate about their skills, you must show professionalism to make it in the long run. You need to be timely; respecting other people’s time is extremely important. You can lose opportunities if you are constantly late to your meetings or shows, or if you miss either of those altogether.
You should also be polite, flexible, open to suggestions and organized. If you are labeled as difficult to work with or unreliable, that can overshadow your talent and minimize your chances of getting signed to an agency or being booked at gigs. First impressions are important and can make or break your chances with a talent agency or a venue trying to do business with you.
3. Online Presence
Establishing your brand online is vital, especially with social media platforms playing such a huge role in the notoriety of an artist. Your social platforms must be up to industry standards, with content that is creative and makes your followers and fans want to engage with you more.
Sharing glimpses of your day-to-day as well as behind-the-scenes on projects that you are working on are great ways for your followers to want to keep coming back to your platforms. Update your platforms regularly, share videos, go live and engage in the comment section to seem more approachable.
4. Original Music
To have a long-lasting career and to create a legacy for your music, you need to be original and have an essence that is unique. Think of ways that can make your craft different, do you write your own songs or produce your own music? What is the vision that you have for your sonic brand?
Be creative and take risks while still remaining true to your craft. Share your experiences through your music; that can make it more heartfelt and relatable. It’s when your audience connects with your music and relates to it that it becomes unforgettable.
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5. Fans
Having a large, loyal fanbase can translate into a big following at shows that you are booked on. In return, this could turn into higher profits for agents, managers and labels, making you more marketable. This can turn into an opportunity to not only book more shows, but also sell artist merchandise, book interviews and sell higher-priced tickets and backstage passes.
6. Uniqueness
We have covered sound and branding, now let’s focus on the next most important factor, what makes you unique as an artist? How do you set yourself apart? What are your values and priorities? Your branding, sound, attire and mission should align with the persona that you want to portray to your audience. Your style should be an interpretation of your sound and be true to who you are. What is important to you should be reflected in your craft, your interpretation during your shows and in your overall brand.
What Are the Next Steps?
1. Pitch Yourself
Create a buzz for yourself. Research venues and local events and contact them to try to get booked. This is a numbers game; the more event organizers or venues that you reach out to, the more opportunities you have to get the gigs; and on the same token, agencies and different audiences can start hearing about you.
In parallel, networking is also crucial! Attend music events and connect with other artists, promoters, event organizers and venues. You never know where your next big opportunity is going to come from, so network every chance you get.
2. Find Your Idol Talent Agency
Research your top artists and find their agencies, get phone numbers or email addresses and then make a list and start getting in touch with them. Tag them when posting your music or videos of live performances on your social media platforms; the more ways you try to get in touch with them, the higher your chances are of someone in those agencies noticing you.
3. Source Idol Talent Agency Contacts
Look on their website, Facebook, Instagram and LinkedIn to find those people, then check their email addresses and start reaching out.
4. Custom Pitch to Each Agency with Material
This should be a simple, one-page brochure or email with all the key information about you, as well as your most notable accomplishments and metrics from digital stores or socials. The key here is to keep this brief while still giving out the most catching information about you so that the person reading it doesn’t lose interest.
So remember, if you want to increase your chances of getting signed with a talent agency, be original, have a strong online presence and fan base, pitch yourself constantly, and more importantly, stay true to your brand.
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