Clever Cashew provides an ad-free subscription platform for discovering vegan recipes without the affiliate links and long narratives found on many blog pages.
April 2, 2021 – Clever Cashew aims to change the process of discovering new vegan recipes. Searching for new recipes typically lands you on blog pages with countless pop-up ads, affiliate links, slow load times, and long narratives unrelated to the recipe.
“When I became vegan, I found it incredibly difficult to locate easy recipes because the blogs created such a frustrating user experience. I wanted to create an easier way to help other people trying a vegan or plant-based diet find recipes,” co-founder Andrew Fullen says, whose background in software development led him to create the ‘vegan meets tech’ platform.
Because most recipe blogs rely on search traffic to click ads and affiliate links, they aim to improve search engine placement by including long stories with keywords on the page. These stories are typically superfluous narratives unrelated to actually cooking the recipe. Unfortunately, this creates a sub-par user experience. Before finding the actual recipe, a user must sift through paragraphs of irrelevant text from the author all while dodging pop-up video ads, comment sections, and slow load times.
Clever Cashew is the first of its kind vegan recipe platform simplifying recipe discovery. Members have unlimited access to the chef-curated collection of healthy & simple vegan recipes – without ads, narratives, affiliate links, or comment sections. The company’s mission is to eliminate the distractions and frustrations commonly found on recipe blogs and ultimately revolutionize online recipe discovery. Each recipe page contains a photo of the completed recipe, the necessary ingredients, and a concise set of instructions, often under ten steps.
The company’s recipes are created by in-house chef, Stephanie Mosely – a long time vegan and author of her own cookbook series, CookingSumthnGood. With a variety of breakfast, lunch, dinner, snack, and dessert recipes, vegans of all experience levels will enjoy the ease of finding new simple-to-make recipes without the clutter found on other platforms.
A free 14-day trial is available for all new users. The platform boosts a no-commitment, cancel anytime policy so members can use the service when it’s right for them.
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