Flaunt Premiere | What is Trick Gum, “The World's Last Great Rock'N'Roll Brand?” — Flaunt Magazine - Flaunt Magazine

Lyrically, “Hot Rifle” seethes. Black Francis’ description of Pixies as “lazy evil” comes to mind. Lines sink in one by one, riled up, as it scores life on repeat. Trick Gum did their best to prepare us for this duality: promo material reads like an unholy combination of Foxfire, Biosphere 2, and 1960s Disneyfied Monsanto. Teasers lean into Adam Curtis and low budget Brave New World sci-fi. One can picture Trick Gum in a desert seance with Boards of Canada and DAF, summoning Brian Jones and Jack Parsons for the sole reason of offering their ghosts pop rocks and joggers. 

Trick Gum describes “Hot Rifle” as “pushed to the edge, losing your faith in societal norms. The moment you give up on the rules and consider stealing a very large amount of money, and the peace that dwells within you in this moment—freed from the constraints of principle.” In other words, a summer jam. Whatever is coming our way, Trick Gum will be here. They are for us.

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