In a recent interview with dvm360®, Ashley Bourgeois, DVM, DACVD, gives her best recommendations on how to effectively communicate and educate clients about their pets' dermatology needs.
Talking to clients about their pets’ dermatology conditions can not only be frustrating for them but also time-consuming for veterinary professionals. To help ensure these conversations are seamless and productive, Ashley Bourgeois, DVM, DACVD, offered a few pointers during an interview with dvm360® to help team members efficiently communicate, educate, and empathize with clients.
“I understand [veterinary professionals] are busy and it is hard to sit down and have an hour-long spiel about allergies with every client. [So] having great handouts, discharge instructions, [and] training your staff well to communicate with owners [can help],” Bourgeois informed dvm360®.
Bourgeois then turned her focus to the importance of empathy during client conversations and how it can help curate a smoother and more efficient discussion, thus improving the relationship between the veterinarian and owner.
For example, Bourgeois uses a personal anecdote to better relate to clients. “I have an allergic dog myself and I am a dermatologist. I [understand] that it is frustrating, it is expensive [and] there are lots of things we are doing,” Bourgeois disclosed.
“If [your clients] are frustrated say, ‘It is frustrating, it is expensive, [and] I totally get it. Let’s get a plan together that works for you [and] your pets,’” she continued.
To learn more, watch the full interview below.
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