Top AI tips and prompts to supercharge your content marketing - Search Engine Land

Content marketing is crucial for brand awareness and engagement in the digital landscape. 

Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. 

This article explores top AI tips to boost your content marketing efforts.

What is an AI prompt?

AI prompts are any type of text, data, or question that tells the AI the desired response you seek. These prompts can inspire and generate ideas for limitless content marketing concepts.

Before diving into AI-generated prompts, define your content marketing goals. Are you aiming to educate your audience, generate leads or increase brand visibility? 

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes.

Dig deeper: 8 important content strategy goals to consider

Leverage AI-powered platforms

Want to access the full potential of AI prompts? Use platforms that provide advanced language models. 

These platforms allow you to generate high-quality prompts by providing relevant instructions and context. 

Experiment with different platforms to find the one that aligns with your needs and offers the best results.

Image AI platforms:

• DALL-E 2
• Midjourney
• Dream by WOMBO
• NightCafe
• Canva
• Stable Diffusion

Text AI platforms:

• Copy.AI
• Jasper AI
• Frase
• WriterSonic

AI music platforms:

• Aiva
• Beatbot
• Beatoven
• Mubert
• Soundful

AI movie generator platforms:

• Colossyan
• DeepbrainAI
• HeyGen
• InVideo
• Pictory
• Synthesia
• Synthesys
• Veed.io

Craft thought-provoking questions

Use AI prompts effectively to pose thought-provoking questions about your industry or niche. 

These questions can be excellent starting points for blog posts, social media content or videos.

For example, if you are in the fitness industry, an AI-generated prompt like “What are the latest trends in high-intensity interval training?” can inspire a comprehensive article that engages your audience.

• Include relevant examples or desired output formats to guide the AI’s understanding.
• Showcase the desired structure or style of the response to improve the AI’s content generation capability.
• Creating thought-provoking prompts for marketers can help stimulate creativity, encourage critical thinking, and generate innovative ideas.

Prompt ideas:

• How will advancements in technology shape the future of marketing?
• What role will artificial intelligence (AI) play in marketing strategies?
• How will virtual reality (VR) and augmented reality (AR) impact consumer behavior and marketing tactics?
• In an increasingly digital world, what will be the future of traditional advertising mediums like print and television?
• How will privacy concerns and data protection regulations affect how marketers collect and utilize consumer information?
• What ethical considerations should marketers take into account when leveraging personal data for targeted advertising?
• Will influencer marketing continue to be an effective strategy or will it evolve into something else?
• How will changing demographics and cultural shifts influence marketing strategies and messaging in the future?
• What impact will voice search and smart assistants have on how consumers discover and engage with brands?

Generate unique perspectives

AI prompts can help you think outside the box and generate unique perspectives on a given topic. 

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. 

This can add depth and diversity to your content, making it more engaging and valuable for your audience.

• Frame your questions or prompts creatively: When interacting with ChatGPT, try to ask open-ended questions or provide prompts that encourage creative thinking. Avoid yes/no questions and instead ask for opinions, predictions, or alternative viewpoints.
• Experiment with different settings: Adjust the “temperature” parameter to influence the randomness of the generated responses. Higher values like 0.8 or 0.9 can lead to more creative, but potentially less focused, outputs. Lower values like 0.2 or 0.3 will yield more deterministic responses.
• Use priming effectively: Provide relevant context or information in your initial message to guide ChatGPT toward a specific perspective. Priming can help shape its responses and ensure they align with your desired angle.

Prompt ideas:

• As a [role/person], I need assistance with [topic/issue] because…
• Imagine you are a [profession/occupation] facing [challenge/situation]. How would you approach it?
• From the perspective of [a specific group or individual], explain…
• Considering the current [industry/event/trend], discuss the impact on [specific area/aspect].
• Help me understand the advantages and disadvantages of [technology/practice] from the viewpoint of [group/person].
• Provide insights on [topic/subject] from a [historical/cultural/political] standpoint.
• As an expert in [field/subject], explain the significance of [concept/phenomenon].
• Imagine you are an [ethical framework/policy] advocate discussing the implications of [issue] on society.”
• From a scientific perspective, analyze the relationship between [two variables/factors].
• As a [nationality/cultural background], explain the cultural significance of [custom/tradition].

Dig deeper: Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Iterate and refine

ChatGPT’s responses may not always be perfect or exactly what you’re looking for on the first try. 

Experiment with different phrasing or approaches to refine your interaction and get closer to your desired unique perspective.

Engage in dialogue

Instead of asking a single question, engage in a back-and-forth conversation with ChatGPT. 

Ask follow-up questions and request elaboration to deepen the exploration of ideas. This iterative approach can help generate more nuanced and diverse perspectives.

Incorporate real-world examples

Provide relevant examples or scenarios to ground the conversation in real-life contexts. 

This can help ChatGPT draw connections and generate unique perspectives based on its understanding of the world.

Use your creativity

Stuck in a creative rut? AI prompts can act as creative catalysts, sparking new ideas and fresh content concepts. 

Experiment with different prompts and instructions to see how AI-generated suggestions can inspire you to think differently. 

For instance, a prompt like “Write a futuristic scenario envisioning the impact of AI on Medicare Enrollment” could lead to an imaginative and thought-provoking piece.

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Develop your style guide

ChatGPT can comprehend different styles and tones. Here are some styles and examples to help curate your content to get a more specific result.

Professional

A formal and authoritative tone suitable for business-related queries or professional discussions.

Example: "Based on extensive research, it can be concluded that..."

Use cases:

• Emails
• Reports
• Resume
• Cover letters

Friendly

A conversational and approachable tone that fosters a casual atmosphere.

Example: "Hey there! I'm here to help you out. What can I assist you with today?"

Use cases:

• Social media posts
• Blog posts
• Product descriptions
• Newsletters – if your brand has more of a casual tone when speaking to your customers

Informative

An objective and informative tone that provides accurate and detailed explanations.

Example: "The process of photosynthesis involves the conversion of sunlight, water, and carbon dioxide into glucose and oxygen."

Playful

A lighthearted and fun tone that adds a touch of humor to the conversation.

Example: "Hold on to your hat, because I've got an amazing answer coming your way!"

Use cases

• Social media posts and ads
• Customer service
• Marketing

A humorous writing style can make the information more engaging and shareable or even put a fun spin on a conversation with a customer. 

Empathetic

A compassionate and understanding tone suitable for discussing sensitive topics or offering emotional support.

Example: "I understand that this situation can be challenging. I'm here to listen and help you through it."

Use cases

• Customer support: Providing an empathetic tone can help diffuse a situation or bring a state of calm to a potentially combative situation.
• Industries that may discuss sensitive information, such as healthcare.

30 prompt ideas to get you started

Here’s a list of prompts that can help you or your team create great ideas:

1. You’re a CEO with an MBA. You’ve spent 10 years learning from experts in finance. You’re writing a blog post on Navigating Economic Uncertainty. Give me 3 case studies of Navigating Economic Uncertainty in action. Please find real companies and describe the results they got with the strategy. INDUSTRY: Corporate finance TOPIC: Navigating Economic Uncertainty
2. Write a minute-long advertisement script about a fitness app that tracks your progress and provides personalized workout routines.
3. Create an advertising campaign about a health food delivery service targeting busy professionals. Include key messages and slogans and choose the best media channels for promotions.
4. Write a press release about our upcoming event "TechExpo 2023" on August 15, 2023, in San Francisco. The event aims to showcase the latest technological innovations and provide networking opportunities for industry professionals.
5. [Format your response using markdown. Use headings, subheadings, and bold to organize the information] Write a guide on top benefits of using AI for search engine optimization
6. Generate 7 viral TikTok ideas about a luxury travel agency specializing in unique destinations.
7. List ways to market my brand on TikTok for a flower shop.
8. Generate questions for a Facebook poll about preferred vacation destinations.
9. What marketing tactics should I leverage to reach seniors interested in eco-friendly products?
10. What marketing channels have the lowest ROI for the healthcare industry? 
11. What is a good title for healthy habits for people turning 65
12. List common challenges faced by small business owners in the hospitality industry.
13. List the key marketing segments in the beauty industry. Which segment has the biggest opportunity for our cosmetics company?
14. List 10 ideas for blog posts about sustainable gardening techniques.
15. Create 3 call-to-action button ideas based on the contents of this blog post URL: [Insert URL].
16. Write marketing copy to make my marketing emails more engaging. The copy must be about our new line of organic skincare products.
17. Write an email subject line convincing potential customers to switch to our energy-saving appliances.
18. What are the 10 main points that are crucial to marketers trying to acquire new customers?
19. Generate an AIDA for a new productivity app.
20. Write 5 tweets to generate interest in our upcoming tech conference.
21. Write a promotional LinkedIn post about our consulting services for startups.
22. Write a three-second Facebook Ad copy about our limited-time discount on fitness equipment.
23. Generate 5 different YouTube descriptions for our video about DIY home improvement tips.
24. Create a 3-month social media campaign calendar for our product with the goal to increase brand awareness and mention the channels we should focus on.
25. Write 5 Google Ad headlines from [https://www.exampleblogpost.com](https://www.exampleblogpost.com), a blog post about effective time management techniques.
26. List 5 viral Instagram Reels ideas about a new line of eco-friendly fashion products.
27. List ways to reduce cost and increase profitability.
28. Using a formal tone, write detailed how to guide on using AI for Productivity
29. Create a blog post about digital marketing. Write it in a professional tone. Use transition words. Use active voice. Write 1500 words. The blog post should be in a how to guide style [Format your response using markdown. Use headings, subheadings, and bold to organize the information]. It should have a minimum of 8 sections. Include the following keywords: ai, marketing, search engine optimization, social media. Create a good slug for this post and a meta description with a maximum of 100 words. and add it to the end of the blog post
30. Create an article about Threads vs. Twitter. Write it in a way that is both educational and fun. Format your response using markdown. Use headings, subheadings, and bold to organize the information]. The blog post should discuss pros and cons of each. Include the following keywords: Twitter, Threads, social media, community. Write 2000 words.

Pushing boundaries with AI-powered content

AI prompts empower content marketers to enhance their creativity and deliver impactful messages that resonate with their audience.

As technology advances, embracing AI in content marketing will become increasingly essential for businesses seeking to stay ahead in the digital landscape.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Victoria Shepherd has been working in digital marketing for the past fourteen years, focusing on industries such as e-commerce, healthcare, fitness, SaaS, and eLearning. She is currently the vice president of marketing at Insurety Capital, a specialty finance and consulting company, driving growth for Medicare agencies by buying their future commissions upfront for cash every week.

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