5 top tips to boost your local SEO efforts - Search Engine Land

Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads.

In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. 

Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively.

1. Harness the power of video content

Video content has emerged as a dynamic tool for engaging audiences and conveying messages. 

The influence of videos in search engine results pages (SERPs) is on the rise, with Google recognizing the popularity of video content among searchers. 

• Did you know that video search results are localized? This means that viewers near your business location are more likely to encounter your video content, giving you a competitive edge in your local market.

Maximize the impact of your videos on local SEO by:

Including videos on top-performing pages

• Integrate videos with top-performing website pages, enhancing user engagement time.

Tracking in Search Console

• Monitor video performance separately within Google Search Console to gain insights into their effectiveness.

2. Craft authentic and compelling video content

Creating effective video content goes beyond high production values. Authenticity is key to building a genuine connection with your audience. 

Here are some tips for crafting impactful videos:

Showcase your business

• Offer an inside look into your business operations, brand values, and team members. Highlight what sets your business apart from the competition.

Share testimonials

• Build trust by featuring customer testimonials that highlight positive experiences.

Avoid over-editing

• Embrace authenticity over overly polished content. Users tend to appreciate genuine, relatable videos.

3. Embrace texting for enhanced communication

Text messaging has become a preferred communication method, especially among younger generations. 

Offering text-based communication options on your website can enhance customer interactions and streamline lead generation. 

Here’s how to make the most of texting:

Mobile-friendly texting

• Given that more than half of website traffic comes from mobile devices, offer seamless text communication options for a user-friendly experience.

Integrate texting apps

• Tools like Leadferno facilitate easy website-to-text integration, enabling multiple team members to engage with potential customers from anywhere.

Utilize analytics 

• Leverage analytics provided by texting apps to gain insights into customer behavior and bridge the gap between website visits and conversions.

4. Share valuable insights and transparency

Transparency and valuable information build trust with your audience. 

By sharing information openly, you can establish credibility and showcase your expertise. 

Consider the following tactics:

Offer tutorials and DIY content

• Provide tutorials, guides, and DIY content that addresses common questions or challenges your audience may have.

List your prices

• Display pricing information to help potential customers make informed decisions and eliminate the need for unnecessary inquiries.

Address basic information

• Recognize that many users prefer accessing basic information without making direct calls. Save them time and effort by providing upfront answers.

Dig deeper: How to create a helpful FAQ page (with 7 examples)

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5. Optimize Google Business Profile

Your Google Business Profile is a vital asset for local SEO. Make the most of it by considering the following strategies:

Category rotation

• If your business experiences seasonal demand shifts, adjust your main category accordingly. This ensures that your profile aligns with the changing needs of your audience.

Link strategically

• Link your Google Business Profile to a relevant page on your website. Choose a page with authority, backlinks, and relevant content for optimal impact.

Keyword alignment

• Analyze organic search results for your main keywords to determine the best-performing pages. Link your profile to the top-ranking pages to enhance your local search visibility.

Boosting your local search visibility today and beyond

Local businesses can position themselves ahead of the competition by implementing these strategies to further elevate their local SEO efforts.

Video content, authentic (and simple) communication, transparency, and fine-tuning your Google Business Profile are powerful tools that help businesses thrive in their local markets. 

By adopting these tactics, you can enhance your online visibility, engage your target audience and drive meaningful results for your business.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Erin Jones has been working in digital marketing and SEO since 2005. She specializes in local SEO, social media, and brand reputation. She works at Sterling Sky and is also a Local University faculty member. Erin is passionate about community and loves helping brands connect with their ideal audiences both online and in person.

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